The Rule of One.
We have found that our best open and response rates are when the email is focused on a single topic and limited to one paragraph. One topic. One paragraph. One action. No piggybacking. Half of your recipients are seeing that email for the first time on a smartphone. Small screen. Short attention span. Grab their attention with a relevant, compelling subject line, then deliver your personable, bite-sized message with one clear Call To Action.
Brian Mayer is the Director of Marketing and Customer Experience at Anna Mayer Photography. Based in Milwaukee, WI and San Jose, CA, Anna Mayer is a nationally recognized child and family photographer known for her signature fun, fresh, relationship-driven style and her amazing wall galleries.