A thought-provoking article on the potential for a personalized and engaged customer experience by leveraging the consumer data of Location Based Services and combining it with purchase history.
I see a lot of “what-ifs” coming out of this ….
- What if the Starbucks mobile app recorded your purchase history when you use it to pay?
- What if, that same app grabbed your 4sq data via their API?
- What if the Starbucks app then customized offers for you based on both check-ins and purchase history?
- What if it wasn’t Starbucks but a wallet app or even Visa that used NFC for payments?.
What do you think?