Potential of Personalized Customer Experience with LBS?

A thought-provoking article on the potential for a personalized and engaged customer experience by leveraging the consumer data of Location Based Services and combining it with purchase history.

Location-Based Services And The Customer Lifecycle | BrandSavant.

I see a lot of “what-ifs” coming out of this ….

  • What if the Starbucks mobile app recorded your purchase history when you use it to pay?
  • What if, that same app grabbed your 4sq data via their API?
  • What if the Starbucks app then customized offers for you based on both check-ins and purchase history?
  • What if it wasn’t Starbucks but a wallet app or even Visa that used NFC for payments?.

What do you think?


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